What happens when the title of a movie promises one thing but delivers something entirely different? That goes to the larger issue with moviegoing, I suppose. You see a trailer, spy a poster, even just hear a title, and an imaginary movie with a very particular look and feel starts playing in your head. If the […]

Sometimes a giant ape is just a giant ape. Sometimes not. If you’re a filmmaker, the trick to making a memorable creature feature is to make sure your message doesn’t overwhelm your entertainment value. Yes, you can read 1933’s King Kong as a screed about the racist fear of black sexuality. Yes, you can also read 1954’s Godzilla as […]

In order for a film to be considered successful, the rule of thumb is that it must make back at least twice its production budget.* Crimson Peak, the newest film from visionary director Guillermo del Toro, had an estimated production budget of around $55 million. So far, it’s only made back about $16 million. It’s tanking hard, […]