Once in a while, a movie changes everything. 2012’s The Avengers is one of those movies. During its theatrical run, it made over $1.5 billion dollars, and it became one of the highest-grossing movies in the history of cinema. It was the culmination of 5 other films, beginning with Iron Man in 2008, and due to mostly careful* planning over 4 years, it represented the triumph of Marvel Studios. Naturally, Hollywood learned the wrong lessons. Instead of intuiting that audiences responded to well-defined and likable characters, studios came to the sketchy conclusion that audiences actually want... Read More