What is D•CURVE?
D•CURVE, your independent Eyewear and Lifestyle Company, leverages innovative designs, and state of the art technology to give you enhanced vision and performance at a reduced price.
D•CURVE was founded to create and market innovative, premium, great-looking outdoor eyewear and gear at a modest price. We strive to grow our business with the same ingenuity and exacting detail we use to craft our unique products – with perseverance – while promoting a healthy, active, outdoor lifestyle for everyone.
The D•CURVE Message
D•CURVE was founded on the belief that eyewear is more than an accessory. It’s part of you, your identity, and your active outdoor lifestyle, whether you’re skiing, snowboarding, running, biking, sailing, fishing, hiking, golfing, or just walking-your-dogs. We build this idea into each of our designs by using quality materials and exacting detail, while crafting styles and customization options that are as unique as you are.
A cutting-edge, global Essential Eyewear and Active Lifestyle Brand based in Wheat Ridge, Colorado, D•CURVE is no stranger to advanced technology or innovation. After all, it was D•CURVE that first introduced the world in 2016 to snow goggles with removable, washable, reusable and replaceable BioActive face foam. Many people toss out their goggles after one ski season because their face foam wears out or, quite literally, it stinks. Our goal is to change the consumer’s mindset that goggles need to be replaced after each ski season. Removable face foam is the single most significant advancement in snow goggle design in years. No more goggle zits. No odors. It’s a game changer. D•CURVE straps and lenses are also interchangeable, making it easy to be uniquely you on the mountain.
Whether you love a relaxing hike on a Saturday afternoon or you do extreme sports on a regular basis, you need quality eyewear to protect your eyes from the sun’s harmful rays and blue light as well as to enhance your visual experience.
At D?CURVE we are different from the big box brands – We embrace individuality and put an intense focus on premium products that yield a better experience for our customers. From sunglasses to snow helmets and goggles to bike helmets, we’ve created a brand that embraces the outside lifestyle we love to live.
You shouldn’t have to sacrifice quality just to own reasonably priced eyewear. Hailing from the Rocky Mountains in Colorado, we put our products to the test to make sure they perform well and stand up to your most adrenaline-filled challenges.
What’s different at D•CURVE?
D•CURVE is different than its competitors. Think of us as the Tesla of the outdoor eyewear industry, among Chevys and Fords. We offer exclusive product innovations and designs, utilizing technology and features that don’t exist within our competition.
Our design team creates unique shapes and sizes, which accommodate just about all types of faces and activities under the sun. D•CURVE sunglasses are available in a wide variety of high-performance active wear and luxury models, so everyone can find a favorite pair.
The D•CURVE team blends a love for the outdoors with unmatchable design and engineering talent to create exceptional gear for the outdoor adventurer. Without a doubt, we’re convinced D•CURVE eyewear is the world’s best– with a rogue-adventurer testing regime conducted in the rugged Rocky Mountains of Colorado.
Move beyond boring, big brands. Take the path less traveled. Make the upgrade to D•CURVE.
D•CURVE Mission Statement
D•CURVE was founded to create and market innovative, premium, great-looking outdoor eyewear and gear at a modest price. We strive to grow our business with the same ingenuity and exacting detail we use to craft our unique products – with perseverance – while promoting a healthy, active, outdoor lifestyle for everyone.
D•CURVE Story
In the vastly competitive sunglass and snow goggle industry, it takes more than exceptional products to differentiate a new company; it requires creativity and perseverance. The majority of high-profile sunglass brands are controlled by giant, big box conglomerates, which sell the high-cost illusion of choice to the consumer. D•CURVE offers an alternative – a different approach to how goggles and sunglasses are designed, innovated, marketed, and priced.
After working in the sunglass industry for almost 20 years, I knew it was time to get back to the basics: offer modestly-priced products with game-changing innovations. Challenge the status quo. Shift paradigms.
Many of our competitors have intentionally designed their goggles to “wear down” or otherwise need replacement after a season. Instead of just accepting this as the norm, D•CURVE’s response is to offer a business model geared toward sustainability by providing replacement parts for the three main goggle components that wear out: lenses, straps and an industry-first: face foam. These acts of sustainability extend the life of your goggles and your bank account because you no longer have to throw away a pair of goggles due to the foam being mashed; the strap, stretched; or the lens, scratched.
With my industry insights, relationships and experience, I implemented a clear vision on how to incorporate the finest-quality materials available, with in-house, original designs, to deliver exceptional products at a fraction of the price of our competitors.
Alongside my team, we manifest my back-to-basics approach by personally researching, developing and testing every product we sell. This credo makes it easier for consumers to wear premium, great-looking, outdoor eyewear at modest prices.
Thanks for supporting our small and independently owned business as we work to support you and your active, outdoor lifestyle.
